On the eve of the 2025 Miami Grand Prix, Cadillac's Formula 1 squad introduced a completely redesigned logo. The launch video provided an exhilarating sneak peek at the new branding and heightened excitement for the team's 2026 FIA Formula One World Championship debut.
Cadillac Formula 1 Racing Team Gets a Brand New Logo
Cadillac's Formula 1 team has officially earned its spot on the FIA Formula One World Championship roster, set to begin racing in March 2026. With support from TWG Motorsports and General Motors, this milestone is a thrilling advancement in motorsport.
FIA President Mohammed Ben Sulayem says, “Today marks a transformative moment, and I am proud to lead the Federation in this progressive step for the championship.” He continues, “The Cadillac Formula 1 Team's presence in the paddock will inspire future competitors and fans. Their entry strengthens our mission to push motorsport's boundaries at the highest level.”
Arriving on the grid next season, the team will carry this striking new logo that embodies Cadillac's brand ethos and racing spirit. GM President Mark Reuss shared his thoughts on the reveal and the upcoming championship, saying, “Cadillac is honored to share the F1 stage with the best luxury brands from around the world. It's a brand whose legacy on and off the track is filled with innovation, technological precision, and timeless beauty.”
Catch the unveiling video of the new Cadillac Formula 1 logo—a high-energy sequence of images that whizzes past like a Cadillac on the straightaway. The closing shot fully clarifies the logo, leaving a lasting impression.
Learn More About the Cadillac Formula 1 Team
Beyond the logo reveal, there's plenty more happening in Cadillac's Formula 1 story. Visit or get in touch with our dealership for the latest news on this groundbreaking team.
