Anytime the millennial generation decides to buy a particular product heavily it is worth paying attention to. The consumer habits of millennials are of interest as they are the largest generation and can positively affect the economy. It turns out that millennials already account for forty percent of all new vehicle purchases. They are already flexing their economic muscles in this industry. Cadillac has realized this and has begun promoting their vehicles to this group heavily.
Targeting Millennial Women With Cadillac SUVs
Millennial women are a big target audience for Cadillac vehicles at the moment. There are two big reasons that we can point to. The first is the fact that while it is true that millennials are largely waiting until a bit later in life than did their parents to start families of their own, many are still at an when they are at least considering it.
Another reason why Cadillac believes that millennials could be a great audience for their vehicles is that a sizeable chunk of millennials has the disposable incomes necessary to "move up" in a vehicle.
Status Symbols In The Social Media Age
There really is something to be said of a vehicle that remains a status symbol after all of these years. Millennials really do like their status symbols and Cadillac is a brand with a history of being highly desirable, one that could spark envy among peers and neighbors.
Ahead Of The Game
Cadillac has positioned itself as an automobile brand that is ahead of the curve so to speak. They seem to be listening to their customers a lot better than some other brands, and they have gotten a leg up on the competition when it comes to capitalizing on the millennial market. Thus, we can expect that more millennials are going to respond to this and purchase more Cadillac vehicles.
